The High-Purpose Company | Christine Arena | HarperCollins Publishers LLC (US) | 9780062010476 | eBook Marketplace | bukoo.e-sentral.com
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The High-Purpose Company

Author : Christine Arena
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In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward. Using...

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In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that

some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward.

Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.

Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.


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Book Title The High-Purpose Company
Author Christine Arena
ISBN 9780062010476
Language English
Book Format epub
Date Published May 11th 2010 by HarperCollins Publishers LLC (US)


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