Get Your Expertise in Front of Your Target Market When your expertise—in the form of an article—is in print or online, readers can save the magazines, tear out the page, bookmark the URL, download a copy, or e-mail a link to a friend. This gives them the ability to react to your message the next week, the next month, or even the next year. Studies have shown that business owners, executives, entrepreneurs, and C-suite level decision makers read their industry publications and association magazines cover-to-cover every month—more often than they read an entire edition of The Wall Street Journal or an entire issue of Entrepreneur. To sell yourself without saying a word you need the third-party credibility of your content in print and online; this book shows you the proven ways to make it happen.
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