How to Sell When Your Clients Dont Look Like You introduces a new concept to sales training and business development. Diversity Selling is a sales strategy that incorporates social awareness and cultural sensitivity, both in a way that seeks to build meaningful business relationships with people of different backgrounds, races, and cultures. J.D. Garnier uses personal experiences, tested strategies, and a step by step guide on how to sell products and close business as a minority in professional sales.
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